The objective was to reposition Dare as a premium snack range that not only uplifts flavor but also celebrates pleasure and the excitement of discovery within the realm of food and drink marketing.
Key goals for the rebranding included infusing emotion into the brand while effectively communicating the products’ quality and unique sensory experience. Emphasizing food and drink consumer trends, this approach targeted a discerning audience seeking indulgent options.
The Dare logo is specifically crafted for on-shelf prominence. Furthermore, the rich color palette, complemented by elegant gold accents, conveys a sense of indulgence and enhances appetite appeal, aligning with modern sustainable packaging practices.
To reflect the multi-sensory experience of the products, we incorporated attractive imagery along with layered textures across the packaging. This design choice resonates with contemporary food and drink sustainability principles, as well as preferences for visually appealing products.
Alan Gilbody, founder & director at Slice Design, stated: “Our aim was to create packaging that invites consumers into a world of indulgence. From the visual storytelling to the tactile contrast of textures in each product, everything about Dare is designed to entice. We wanted to give the brand a more emotional, aspirational feel that connects through taste and experience.”