Sipsmith, the trailblazers of the craft gin movement, are once again disrupting the industry. With a new bottle design that combines elegance, functionality, and sustainability, Sipsmith continues to push boundaries.
Renowned for their iconic London Dry Gin, Sipsmith has unveiled a taller bottle featuring a beautiful ripple pattern on its shoulders, reminiscent of the swan motif that symbolizes their dedication to water. Drawing inspiration from the neck of their copper pot stills, the swan embodies the craftsmanship behind their gin. Upon closer inspection, consumers will find hidden references on the label, such as the founder’s original delivery vehicle and the historical HMRC certificate for London’s first small batch gin distillery in 200 years.
Built on their commitment to be the leading gin for both individuals and the planet, Sipsmith has ensured their packaging redesign complies with their B Corp values. The new bottle design incorporates up to 44% recycled content and weighs 20% less than its predecessor, significantly reducing its carbon footprint. Furthermore, the removal of the wax-dipped lid alone saves an impressive 7 tonnes of single-use plastic annually, making recycling easier for consumers.
Sipsmith has also incorporated improvements to enhance the overall user experience for both bartenders and consumers. The ergonomic design of the bottle ensures a comfortable grip, facilitating effortless handling and pouring. Additionally, the contemporary label design with intricate details hidden within an embossed tapestry guarantees prominence on store shelves.
Co-founder Sam Galsworthy comments on the packaging redesign, “From the inception of Sipsmith, we have always strived for constant improvement. This exquisite new bottle design demonstrates how we can significantly reduce environmental impact without compromising packaging quality. Every detail of this design has been thoughtfully considered, from the more sustainable closure to hidden gems within the label. It not only pleases bartenders but also satisfies gin enthusiasts. We are thrilled to introduce it to the world and continue perfecting our gin.”
For more information, please visit www.sipsmith.com, and follow us @sipsmith on all major social media platforms.