Food and Beverage Business

Rollagranola undergoes redesign following consumer feedback

Rollagranola undergoes redesign following consumer feedback consumer feedback, Redesign, Rollagranola Food and Beverage Business

Rollagranola, the leading granola brand, has announced an exciting new pack refresh.

The new look packaging has been unveiled in response to consumer feedback, as many customers found the previous pack shades too similar, leading to confusion when trying to locate their favorite pack on the shelf. The updated design, featuring bold, contrasting shades, will be rolled out in stores this month.

Using a more simplified visual approach, each pack will now showcase a unique, striking color. Despite the change, the new design will retain the brand’s successful window pack design that consumers have come to recognize.

Sean Longden, commercial director at Rollagranola, explains that the new designs aim to enhance shelf presence and ensure consumers can easily see the granola inside each box.

“During the trials we received positive consumer feedback, which is fundamental. We look forward to seeing it on shelves across the country,” Longden said.

The brand’s range includes classic flavors such as Healthy Hazelnut, Awesome Almond, and Almond and Pecan Crunch, as well as the innovative Zesty Caveman with apple, pecan, and sour cherry, Absolutely Chocolate with chocolate and ginger, and Cool Raspberry.

Rollagranola introduced a new range of Nootropics granolas earlier this year, opting for recyclable plastic packaging instead of the cardboard boxes used for the brand’s other granolas.

After a successful year launching its NPD, this redesign represents another step in the right direction for this rapidly growing and evolving business.

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