Food and Beverage Business

PulPac Supports the Packaging and Packaging Waste Directive (PPWR) in the European Parliament

PulPac Supports the Packaging and Packaging Waste Directive (PPWR) in the European Parliament beverage packaging, food and drink sustainable packaging, Recyclability, return a list of comma separated keywords: [food and drink packaging Food and Beverage Business

PulPac, a leader in sustainable packaging technology, welcomes the recent adoption of the Packaging and Packaging Waste Directive (PPWR) by the European Parliament. The discussions between member states and the European Council are crucial for finding a compromise with sufficient support to pass into legislation,” said a representative from PulPac.

Embracing the directive’s sustainability core is vital, but PulPac encourages a technology-agnostic approach for a fair and open market. This approach fosters competition and innovation, avoiding overly complicated rules with many exceptions. PPWR could be a pivotal platform empowering EU-led innovation, job growth, and improved health and safety while driving circularity in the packaging industry.

PulPac advocates allowing the market to balance function, cost, and impact for each solution while regulation prohibits dangerous materials. The company supports PPWR’s efforts to ban PFAS and BPA for food or water contact, chemicals prone to long-term contamination throughout ecosystems with significant health risks. PulPac welcomes the industry’s push for circularity and moving away from non-sustainable chemicals.

As a leader in sustainable packaging, PulPac highlights Dry Molded Fiber as a novel technology solving critical challenges for circularity. For example, PulPac’s standardized products for food service can enter the existing paper waste stream, where fibers may be recycled up to 25 times. PulPac looks forward to contributing to positive legislative outcomes, spearheading sustainability in packaging via innovation, and ensuring a technology-agnostic approach for fair competition.

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