Capri-Sun has recently taken control of its sales and distribution operations, ending a long-standing partnership with Coca-Cola Europacific Partners (CCEP). This move comes as a response to increased demand for their products.
In a strategic move, Princes will be taking over four production lines from CCEP and relocating them to their Bradford facility. This transition is expected to create 50-60 new jobs, with production slated to begin in autumn 2024 and all lines expected to be fully operational by spring 2025.
As part of their collaboration, Princes will be co-packing two Capri-Sun formats: 200ml pouches with paper straws and 330ml pouches with a screw cap. Furthermore, Capri-Sun is making sustainability a priority by switching to recyclable pouches and introducing tethered caps on the 330ml pouches, reducing packaging waste by 14%.
Bradford serves as Princes Group’s largest soft drinks production site in the UK, boasting a workforce of around 400 staff and eight production lines for various drink products. In addition to producing their own brand, the site also manufactures customer own brand carbonated soft drinks and ready-to-drink small bottles.
Andy Hargraves, the group commercial director for drinks at Princes, expressed excitement about the new partnership with Capri-Sun and the job opportunities it will bring to the area. Stefan Seiss from Capri-Sun Group also highlighted the positive collaboration between both companies and their joint efforts to enhance production and quality in support of Capri-Sun’s growth in Great Britain.
