The project pivoted from a conventional twin-label format to an innovative single, signature design. By collaborating extensively, Paranova and The Fruit Pig Company crafted packaging specifications that enhance shelf appeal while ensuring reliable performance during production.
The newly developed self-adhesive labels incorporate various specialized finishing techniques, such as foiling, varnishing, and tactile detailing. These elements significantly boost visual attractiveness. Consequently, the packaging achieves a more unified and recognizable look, further solidifying the brand’s premium positioning and enhancing its consistency on the shelf—crucial in the competitive realm of food and drink marketing.
This initiative also leveraged Paranova’s extensive network of specialist centers. The Pack Positive Centre played a vital role in the creative development process by generating prototypes to refine the final design direction. Additionally, Rivendell provided essential support through meticulous artwork management and pre-press expertise to ensure flawless execution.
As a result of a recent feature on James Martin’s Saturday Morning, The Fruit Pig Company experienced a significant increase in both sales and customer ratings. The updated packaging has reinforced brand perception and visibility during a critical surge in consumer demand, aligning well with current food and drink consumer trends.
Now available in over 300 retail locations, including Fortnum and Mason as well as Gloucester Services, the revamped packaging presents a stronger presence in premium retail environments. This aligns perfectly with efforts toward food and drink sustainability, ensuring products resonate with eco-conscious consumers.
Tom Long, head of linerless sales at Paranova Print and Packaging, stated: “This project is a great example of how design detail and operational efficiency can go together. By simplifying the format and introducing considered finishing, we’ve created a label that not only stands out on shelf while still running effectively in production.”
“We’re proud to have partnered with The Fruit Pig Company to help drive brand impact, sales and customer satisfaction, and to bring a truly premium product to life.”