O-I Glass has introduced a lightweight glass wine bottle with reduced carbon impact in the French market. This development is aligned with O-I’s approved SBTi (Science Based Targets Initiative) goal to reduce GHG (greenhouse gas) emissions by 25% by 2030. Validated by the Carbon Trust, the lightweight glass wine bottle, known as Estampe, is a testament to O-I’s vision to be the most sustainable producer of sustainable glass packaging.
The Estampe bottle is part of O-I’s belief that glass is already the most sustainable packaging solution, being 100% recyclable and made from natural materials. The innovative Estampe bottle further strengthens sustainability efforts with a reduced carbon footprint, emitting about 25% less carbon compared to conventional 500g wine bottles.
Weighing approximately 390g, the Estampe bottle is lighter than the average wine bottle in the French market. O-I’s R&D team developed Estampe to leverage higher recycled content, reaching up to 80% or more on average, surpassing the current European average of 50% recycled content.
To ensure the credibility and overall sustainability of Estampe, O-I collaborated with the Carbon Trust to achieve validation for the first eco-designed 75 cl bottle, meeting their criteria for low carbon packaging. The residual footprint is offset by the purchase of carbon credits, supporting initiatives such as orchard planning in France and reforestation projects in Brazil.
Arnaud Aujouannet, chief sales and marketing officer for O-I, commented, “Our customers and consumers continue to seek sustainable packaging solutions. The addition of a lower carbon lightweight bottle validated by the Carbon Trust demonstrates how we’re innovating to create brand-building, iconic, sustainable solutions. O-I has been innovating glass bottles for more than a century, and as the demand for lightweight, lower impact packaging rises, we’re focused on transforming our processes and technology to meet that need without compromising on design.”
The Estampe bottle is designed to be right-weighted, functional, sustainable, and visually appealing, adding to O-I’s portfolio of lighter weight glass bottles. These bottles have been designed to satisfy customer demands for smaller environmental impact while preserving the taste and experience of the wine.
Randy Burns, chief sustainability and corporate affairs officer for O-I, emphasized, “Our sustainability goals are purposefully ambitious and aspirational because that’s what drives innovation and transformation. The thoughtful, diligent work in creating this lower impact wine bottle validated by the Carbon Trust demonstrates O-I’s commitment to a sustainable tomorrow.”
