St. Ewe Free Range Eggs, a renowned multi-award-winning producer of free-range eggs, has recently unveiled an eye-catching brand refresh. This refresh includes exciting updates to their fully-recyclable paper cartons, which have been turning heads in the market. In addition, St. Ewe has introduced a convenient 10-pack option at Tesco, providing more choice for their customers.
This brand refresh follows a successful year for St. Ewe, during which they disrupted the category with their innovative packaging design. The latest iteration of their carton design takes the brand’s iconic color palette to new heights, showcasing their commitment to standing out from the crowd.
Bex Tonks, CEO of St. Ewe Free Range Eggs, expressed pride in the brand’s innovative approach and dedication to storytelling. “We innovated our packaging last year, and the feedback has been overwhelmingly positive,” said Tonks. “The new look and feel align with our ambitious plans for the future, as we strive to reach more consumers than ever before.”
The St. Ewe Original egg cartons now feature a deeper, bolder blue color, emphasizing the brand’s reputation as ‘the eggs in the blue box’. In response to changing consumer trends, the Original eggs are now available in 10-packs, catering to the evolving needs of shoppers. The Original Large 10 Pack is currently available at Tesco for RRP £3.95.
For the Rich Yolk range, the cartons have been updated with an orange base, highlighting the product’s unique selling point – its rich, orange yolks. Geared towards chefs and food enthusiasts, the packaging now carries the strapline ‘the richest yolks for foodie folks’, emphasizing its culinary appeal. Rich Yolk is available in 6-pack and newly launched 10-pack options, priced at RRP £4.25.
Introducing the award-winning Super Eggs, St. Ewe continues to lead the way in egg nutrition. The packaging for the Super Eggs now features key benefits such as Immunity (Selenium), Mind (DHA Omega 3 and Vitamin B), and Strength (Vitamin D and Protein), highlighting the nutritional value of these premium eggs. Super Eggs are currently available in 6-pack cartons, priced at RRP £2.15.
Experience the bold new look of St. Ewe Free Range Eggs as they continue to redefine the standards in the food packaging industry.
