In a significant move for the food and drink packaging industry, award-winning Australian drinks brand, Mother of Pearl Vodka, has announced plans to buy Australia’s first paper bottle machine. This will enable wines and spirits brands in Australasia and South-east Asia to cut the carbon of their bottles by 84%.
The company has already been selling its IWSC award-winning grape-based vodka in the revolutionary paper Frugal Bottle, which is made from 94% recycled cardboard. Frugal Bottles are five times lighter and have a carbon footprint six times lower than glass bottles, making them more sustainable in production, transportation, and disposal.
Mother of Pearl Vodka has signed a letter of intent with Frugalpac, the British sustainable packaging company that produces the Frugal Bottle, to purchase their Frugal Bottle Assembly Machine. This machine will be able to produce up to 2.5 million paper bottles a year, allowing the company to offer this eco-friendly packaging solution to other drinks brands seeking to reduce their carbon footprint.
The announcement was made at the Austrade ‘G’Day by the Bay’ event in Singapore, where Australian companies showcased innovations in sustainability. Mother of Pearl Vodka served vodka martinis from a cardboard cocktail bar to the attendees and unveiled a gin in a Frugal Bottle, with plans to launch a range of wines in paper bottles as well.
Mother of Pearl Vodka was the first Australian brand to launch in a Frugal Bottle, and has received positive feedback for their sustainability efforts. Co-founders Nic Hancock and Nicola Thompson Hancock are committed to promoting eco-friendly packaging in Australia, New Zealand, and Southeast Asia.
Co-founder Nicola Thompson Hancock emphasized the importance of sustainability in their business, stating, “Sustainability is hugely important to us, and we believe every wine and spirit brand in our region should have the chance to decarbonize their bottles like us.”
In a joint effort with Frugalpac, Mother of Pearl Vodka aims to lead the paper bottle revolution in the Southern Hemisphere and increase the number of drinks brands utilizing this environmentally friendly packaging solution.
For more information about Mother of Pearl Vodka and their sustainable packaging initiatives, visit www.motherofpearl.vodka. Learn more about Frugalpac at www.frugalpac.com.
