The recent rebrand aimed to elevate the brand’s premium positioning while creating food and beverage packaging that is modern, distinctive, and impactful—whether displayed on shelves or featured behind the bar.
In collaboration with the packaging design agency Boundless, Double Dutch focused on delivering a visually captivating new look that also enhances functionality for trade customers. This partnership emphasizes the importance of effective design in food and beverage packaging.
Raissa De Haas, Double Dutch co-founder, stated: “The new labels bring our brand to life in a more contemporary way, while retaining the colour and brand cues our customers know and love. They’ve really exceeded our expectations in terms of vibrancy, finish and overall impact.”
Furthermore, Ben Robinson, sales director at The Label Makers, noted: “The premium nature of the label, with gold foil and emboss embellishments, played perfectly into the capabilities of our MPS presses, ensuring a smooth print process.”