Kingsland Drinks, a premier supplier of wines and spirits, has announced a significant strategic partnership with Vinca. This dynamic challenger brand specializes in organic Sicilian wines packaged in cans.
This collaboration aims to enhance production capacity and scalability, effectively supporting Vinca’s rapid growth in both domestic and international markets.
Since its inception four years ago, Vinca has focused on providing a sustainable, organic alternative to traditional glass wine bottles. As a result, demand for its eco-friendly products has consistently increased.
The brand’s sought-after product line includes organic red, white, and rosé wines in 187ml cans, as well as sparkling options in 200ml cans. Vinca’s offerings are now available in over 100 retailers and numerous hospitality venues. Furthermore, the wines have secured placements in various travel sectors, including flights, cruise ships, train lines, and major stadiums, earning an impressive array of industry awards.
With significant growth anticipated through 2025 and plans for an extensive expansion push in 2026, Vinca — co-founded by Zak Walters, Jack Green, and Charlie Vass — sought a production partner capable of meeting their ambitious needs. They required a partner equipped with advanced, high-speed machinery to support their trajectory.
Kingsland Drinks emerged as the ideal solution. The partnership is now fully operational, leveraging Kingsland’s significant investment in its Salford facility to facilitate Vinca’s next phase of growth.
Eileen Hay, contract pack business account manager at Kingsland Drinks, commented on this synergy: “Vinca has truly made its mark on the canned wine sector, and we are thrilled to be on the growth journey with them. Over the last few years, we have invested heavily in our high-speed canning line, recognizing that this sector is ripe for growth, perfectly aligning with modern consumer lifestyles and socializing trends.”
Kingsland’s initial £1.2 million investment in 2020 expanded its canning capabilities, allowing for the production of 26 million cans annually in various formats, including 150ml, 187ml, 200ml, 250ml, and 330ml. Hay confirmed that additional investments are planned for 2026 and beyond, further increasing both capacity and capability.
“As consumers dive deeper into the sector, they’re recognizing the benefits: convenience, recyclability, and the sustainability canned drinks offer, whether wine, spirits and mixers, cocktails, or non-alcoholic alternatives,” Hay added.
For Vinca’s co-founder Zak Walters, the partnership was grounded in a thorough understanding of the brand’s ethos. “We’ve got a strong working relationship with the Kingsland Drinks team who have really got under the skin of our brand,” said Walters. “They’ve demonstrated they can fully support our future plans, NPD, and capacity requirements. We were blown away by their facilities, capabilities, and scale.”
Vinca is committed to sustainability, utilizing 100% recyclable materials, and is poised to shake up the wine industry with Kingsland’s production capabilities bolstering their efforts.
Additionally, Kingsland Drinks has partnered with MM Packaging to create a secure, fully enclosed, FSC-certified carton board format for safe transit and effective on-shelf solutions for both canned wines and ready-to-drink cocktails.
Jo Taylorson, head of marketing and product management at Kingsland Drinks, concluded: “Partnerships such as those with Vinca and MM Packaging are in our sweet spot. For brands looking to scale, finding the right strategic partner is crucial. Our infrastructure is ideally positioned to support brands across wine, spirits, RTDs, and non-alcohol products during periods of aggressive expansion and growth.”