The drive features Banga, Schweppes International’s brand of exotic fruit drinks, and includes a QR code that enables consumers to access a web app-based connected experience. Users can engage in a game where they are encouraged to slice fruit to create fruit juice. Each time users participate, a small donation is made to a local children’s charity.
Jenny Stanley, the managing director at Appetite Creative, stated, “We are witnessing an increasing number of brands investing in connected experiences to help consumers become more eco-minded and sustainable. This campaign takes it a step further by incorporating incentivized charity donations. Jus de Fruits Caraïbes has made recycling and giving back to the local community easy and enjoyable – a win for everyone.”
Cécile Bouvier, the director of marketing R&D at Banga, added, “We take pride in being the first local company to offer connected packaging, thanks to the support received from Tetra Pak. The experience was new for us, and Appetite Creative was able to provide us with exceptional professionalism.”
Cloé Morel, the marketing manager at Tetra Pak, emphasized, “The Banga connected packaging experience is an excellent way to involve consumers in our joint sustainability journey with Jus de Fruits Caraïbes. Banga is one of the first brands to introduce the new tethered caps that will be mandatory under the European Single Use Plastic Directive from July 2024. What better way to introduce these new caps to the market than through a fun and educational experience powered by Appetite Creative?”
This content showcases Schweppes International’s brand of exotic fruit drinks, Banga. By incorporating a QR code, consumers can immerse themselves in a web app-based connected experience. Within this unique experience, users are encouraged to participate in a fruit-slicing game to create delicious fruit juice. Notably, each user’s engagement leads to a small donation being made to support a local children’s charity.
Jenny Stanley, the managing director at Appetite Creative, highlights the growing trend of brands investing in connected experiences to promote eco-mindedness and sustainability. This particular campaign raises the bar by combining these efforts with incentivized charity donations. Jus de Fruits Caraïbes successfully connects recycling and giving back to the local community in an enjoyable manner, benefitting all parties involved.
Cécile Bouvier, the director of marketing R&D at Banga, expresses pride in being the first local company to pioneer connected packaging, with support from Tetra Pak. She further commends Appetite Creative for their exceptional professionalism throughout the process.
Cloé Morel, the marketing manager at Tetra Pak, enthuses about the Banga connected packaging experience, which actively involves consumers in their joint sustainability journey with Jus de Fruits Caraïbes. As one of the first brands to introduce the new mandatory tethered caps under the European Single Use Plastic Directive from July 2024, Banga’s fun and educational experience powered by Appetite Creative serves as an ideal debut for these innovative caps in the market.