Dutch soft drinks brand, Hero, has introduced its renowned Cassis blackcurrant juices in carton packs for the first time, showcasing its commitment to sustainability. In collaboration with SIG, Hero Benelux has selected SIG MagnumBloc 1,500ml aseptic carton packs made with SIG Terra Forest-based polymers, a packaging material that significantly reduces carbon emissions compared to standard SIG packs. This eco-friendly packaging also offers consumers the convenience of easy disposal in appropriate recycling bins or bags, as it can be folded flat along with the cap.
Hero Benelux’s brand manager, Kim Luu, emphasizes the importance of the partnership with SIG in their endeavor to become a Climate Positive company. Luu states, “Launching our first Cassis juices in SIG carton packs, with SIG Terra Forest-based polymers packaging material, also means our consumers can now continue to enjoy the great taste and quality of our Cassis juices but in a more sustainable packaging option.”
SIG Terra Forest-based polymers are sourced from 100% FSC-certified forests and other controlled sources, ensuring responsible production. The forest-based renewable polymers used for closure and lamination of the paperboard are certified under the ISCC PLUS (International Sustainability & Carbon Certification) scheme. Moreover, the ultra-thin layer of aluminium utilized in the packs is ASI-certified (Aluminum Stewardship Initiative), providing protection against light and oxygen. All three key raw materials are sourced from certified responsible sources through mass-balance systems.
Sonia Voicu, marketing manager Benelux & France at SIG, expresses excitement over Hero Cassis’s adoption of sustainable packaging, given the brand’s strong legacy in the Benelux soft drinks market. Voicu affirms that continued collaboration between Hero and SIG will enable innovative solutions that meet the ever-evolving needs of both the industry and consumers.
In conclusion, Hero’s introduction of Cassis juices in SIG carton packs made with SIG Terra Forest-based polymers sets a high standard for sustainable food packaging. By prioritizing eco-friendly materials and reducing their carbon footprint, Hero aims to provide a more environmentally conscious choice for consumers without compromising on taste or quality.