The refreshed Dunn’s River seasoning range has been designed to increase shelf visibility and strengthen its impact at retail. Bold colour coding and vivid Caribbean-inspired graphics give the packaging a more distinctive appearance while expressing the character and heritage of the brand.
The updated presentation reflects wider food and beverage industry trends, including the growing importance of food and drink packaging, food and drink consumer trends, and food and drink marketing in helping shoppers navigate increasingly competitive categories. It also supports the brand’s position within food manufacturing trends, food processing technology, food distribution trends, food and drink sustainability, food and drink regulations, and food and drink industry innovation.
The brand said: “With the launch of our new Jamaican Green Seasoning and the refreshed look for our seasonings range, we’re giving the Dunn’s River brand an even stronger presence on shelf. The bold new design better reflects the vibrancy and authenticity of Caribbean food while making it easier for shoppers to discover the breadth of the range.”