The shift away from plastic in the fruit and vegetable sector is driving the demand for innovative fibre-based packaging solutions, according to MM Packaging Deeside. Recent tax and legislative changes have unlocked new opportunities for cartonboard formats, including punnets, baskets, and trays.
This transformation in perspective among food producers and supermarkets is largely influenced by the UK Extended Producer Responsibility reforms and the Plastic Packaging Tax. These initiatives compel brands and retailers to reevaluate the recyclability of their packaging. Consequently, interest in innovative solutions in the fruit and vegetable sector has surged, bringing forth a wave of new market offerings.
Julian Freeman, Managing Director of MM Packaging Deeside, stated: “More and more businesses want options away from plastic and, in the fruit and veg market, it’s no different. We’re seeing customers look more seriously at innovative fibre-based packaging formats offering recyclability and complete protection for the product.”
“There is so much untapped potential in this market. When the legislative direction favors plastic reduction and the use of recyclable materials, brands and retailers are actively seeking relevant and innovative alternatives.”
MM Packaging Deeside boasts a diverse array of options for fruit and vegetable producers, including trays, boxes, baskets, and its Fresh Flow Packaging product line. Each solution is designed to meet specific needs, from accommodating heavy weights and ensuring ease of use to enhancing product visibility and maintaining freshness.
Julian Freeman further noted: “The solutions we offer can be adapted to suit many different applications to protect and promote fruit and veg products, within sustainable fibre-based packaging. Additionally, our cartons provide brands with opportunities to incorporate creative printing techniques, making their packaging stand out on retail shelves.”
MM Packaging’s trays are available in various formats. The sealed tray features air circulation holes to keep produce fresh and is topped with a sealed foil mechanism that prevents items from falling out.
FreshFlow Packaging includes crates, cases, punnets with lids or handles, clickboxes, and climbing towers. The crates are ideal for larger fruits or vegetables, while the punnets come with handles or lids for added convenience.
Furthermore, boxes and baskets can be designed with large windows to enhance product visibility. These options require no plastic wrap and can be easily assembled and filled at the customer’s location.
The fruit and vegetable range of fibre-board cartons enhances MM Packaging’s position in the food and drink packaging sector. Recently, the company introduced GreenPeel, targeting applications that include chilled and frozen meals, fish, meat, and fresh salads. This product appeals to those aiming to reduce plastic waste, as it utilizes recyclable board and features a removable liner. GreenPeel garnered positive attention from visitors at this year’s Packaging Innovations and Empack show in Birmingham.
For more information, visit www.mm.group/locations/mm-packaging-uk.