Falconer Print & Packaging, a leading carton manufacturer, has collaborated with the emerging luxury drinks brand Toby & Co to create a unique four-can presentation pack for the brand’s debut product. This packaging is expertly crafted to embody the brand’s premium positioning and storytelling ethos, marking a significant departure from the standard 2×2 carriers commonly found in the food and drink packaging sector.
The presentation box is designed to feel rigid, substantial, and gift-worthy. Made from CrownBoard Prestige, it has been specifically selected for its strength and tactile quality, making it ideal for high-end presentation formats. Falconer printed both sides of the board in a four-color process, applying a matte varnish for an elegant finish. Inside, a bespoke fitment system securely separates the cans while enhancing the luxurious feel. Additionally, a front locking tab ensures that the product remains securely in place, providing a premium unboxing experience from beginning to end.
Toby Gorn, founder and CEO, approached Falconer based on an industry colleague’s recommendation, with a resolute aim to create a launch pack that accurately reflected the product and the brand’s aesthetic.
“It was anticipated to be gorgeous, but it turned out even better than expected,” said Toby. “The quality is exceptional – it’s a perfect design, beautifully executed, and a piece of art in itself. From start to finish, the Falconer team were fast, creative, and always thinking outside the box. We’re incredibly happy with the result and very grateful to the entire team for their efforts.”
Available as a limited-edition product, Toby & Co’s first expression can be purchased through the brand’s website. Select listings are also featured across premium specialty retailers, bars, and restaurants. This four-can presentation box serves not only as a gifting option but also as a collector-style showcase for customers seeking elevated, non-alcoholic drinking experiences.
“Working with Toby & Co on their first expression has been a fantastic collaboration,” stated Colin Pow, sales director of Falconer Packaging. “Toby came to us with a clear vision for a luxury four-can presentation pack that would genuinely stand apart from the standard formats in the market. Our team welcomed the challenge, and we’re extremely proud of the result. From engineering a rigid, premium structure to enhancing every detail through materials, print, and finishing, it’s a piece that not only safeguards the product but also enriches the brand story and customer experience. We look forward to supporting Toby & Co on their upcoming releases.”
Encouraged by the success of the launch pack, Toby & Co plans to introduce its second expression, with a similarly high-spec box already being considered. A mixed SKUs presentation box is also in development, highlighting the brand’s commitment to sustainable food and drink packaging as a fundamental aspect of its customer experience.
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