EP Group has never been an observer in the market. The company proudly announces its membership as a founding member of the Alliance for Fibre-Based Packaging.
This strategic decision resonates with EP Group’s core values: being advocates for paper products and innovators in the field—committed to implementing sustainable solutions that deliver real results.
Without this Alliance, practical fibre-based packaging solutions risk being overshadowed or, even worse, unfairly penalized by ill-conceived regulations.
As a prominent supplier of fibre-based packaging for the retail, grocery, and foodservice sectors in the UK, EP Group recognizes its responsibility to foster informed decision-making in the industry. With this powerful coalition, the company is well-equipped to drive meaningful change.
Launched in February 2025, the Alliance for Fibre-Based Packaging unites key players from the entire value chain:
- Raw material suppliers
- Converters and manufacturers
- Distributors and retailers
- Trade bodies and sector specialists
“We provide an expert voice for the fibre-based packaging industry in the development and implementation of UK waste and recycling policy.”— The Alliance’s core mission
The Alliance will concentrate on three main priorities:
- Ensure equitable representation in Extended Producer Responsibility (EPR) to prevent fibre-based formats from being unfairly penalized as the UK adopts the producer pays model.
- Maximize the acceptance of fibre formats—advocating for clarity, consistency, and support for infrastructure that enables these solutions to remain recyclable at scale.
- Shape future recycling and waste policies proactively, collaborating with government and industry rather than responding reactively.
The objective? To create a level playing field for materials, provide clearer guidance for businesses, and establish smarter policies that bolster a circular economy.
Fibre-based packaging plays a vital role in everyday life—protecting goods, reducing plastic waste, and ensuring supply chains in the UK remain efficient.
However, it requires champions in the policy arena, not just in the marketplace.
EP Group is proud to collaborate within this Alliance and is eager to facilitate constructive discussions. For retailers, food brands, and packaging stakeholders navigating EPR or pursuing long-term sustainability, this initiative is equally important to them.
As always, EP Group will keep stakeholders informed about the practical implications of these developments.
Because the evolution of packaging is interconnected. Likewise, the policies that govern it should also reflect that interconnectedness.