A recent poll, commissioned by DS Smith, revealed that almost half (47%) of chocolate-loving Brits are planning to purchase three or more chocolate eggs this Easter. When selecting their treats, consumers prioritize value for money (65%), taste (57%), and the volume of chocolate (43%).
In response to consumer demand, some brands are enhancing the recyclability of their Easter packaging. For instance, Divine has introduced a limited-edition Joyful Hot Cross Bun Bar and a new range of Flat Eggs for Easter, which use 40% less packaging while maintaining the classic egg shape and size.
However, inconsistent recycling guidelines across the country are causing confusion. Aluminum foil is not collected by 1 in 5 councils, plastic recycling protocols vary, and cardboard remains the only consistently collected packaging material.
The confusion surrounding recycling Easter egg packaging is part of a broader trend. DS Smith’s previous research indicates that by 2030, two in five paper and board packs in the UK will end up in landfills or incinerators.
Samantha Upham, a seasonal sustainability expert at DS Smith, highlighted that despite being a significant component of Easter egg packaging waste, Easter egg foil is the least-recycled component. She emphasized the importance of checking local council guidance for foil recycling and recommended scrunching foil into a ball to prevent small bits from getting lost in the recycling process.
With Brits expected to spend over £415m on Easter eggs annually, there is a significant need for recycling cardboard boxes. Upham encouraged consumers to collapse boxes to save space and prevent overflowing bins.
Furthermore, she advised consumers to separate plastic windows from cardboard boxes, remove chocolate residue, and ensure proper disposal in the correct bins. Upham also cautioned against purchasing Easter cards with glitter, plastic, or electrical components, as these are difficult to recycle. For existing cards, she suggested separating the card from the decorative backing and recycling the non-glittery parts.
Overall, with the food and drink sustainability movement gaining momentum, it is crucial for consumers to prioritize sustainable packaging practices and make informed choices about recycling their Easter egg packaging materials. By following these guidelines, individuals can contribute to a greener, more environmentally friendly future.
