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Coca-Cola European Partners (CCEP) to invest in the search for technologies to address water scarcity

Coca-Cola European Partners (CCEP) to invest in the search for technologies to address water scarcity CCEP, invest, Search, Technologies, water scarcity Food and Beverage Business

CCEP Ventures, the innovation arm of CCEP, has partnered with venture creator Deep Science Ventures (DSV) to collaborate with water specialists and entrepreneurs in developing and scaling innovative technologies to address water-related challenges.

Water plays a crucial role in the beverage industry, from being an ingredient to being essential in agricultural and manufacturing processes. It is also a key focus of CCEP’s sustainability strategy, which includes a commitment to replenish 100% of the water used in its beverages annually.

Given the projected 40% increase in global fresh water demand compared to supply by the end of the decade, businesses must find new solutions to enhance water availability. The program aims to achieve this by creating new solutions to alleviate water stress, with successful applicants becoming Founders in Residence in the venture creation program.

Craig Twyford, head of CCEP Ventures, emphasized the importance of addressing water scarcity issues creatively, stating, “With climate change exacerbating water scarcity in many parts of the world, we have a responsibility to think innovatively about how we respond to this issue.” This project underscores CCEP’s ongoing commitment to water stewardship and ambition to contribute to a more water-secure world.

Adam Tomassi-Russell, Climate and Energy Director at DSV, highlighted the significance of the partnership in addressing the global fresh water supply challenge. The collaboration aims to create ventures capable of scaling and building resilience in the global supply of industrial fresh water.

The project will enhance CCEP’s existing water stewardship efforts, which include setting specific water use targets at manufacturing sites and investing in water efficiency technology and processes. Additionally, over 20 water replenishment projects are underway across Europe, Australia, New Zealand, and the Pacific in partnership with local NGOs and community groups.

In conclusion, this partnership between CCEP Ventures and DSV demonstrates a commitment to developing sustainable solutions to ensure a more secure water future for the business, industry, and communities.

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