This Easter, Cadbury is transforming its offerings with the introduction of 31.9g, 74g, and 256g Mini Eggs bags designed to promote sustainable packaging in the food and drink sector.
Moreover, both small and large Easter Cadbury tablets will now be wrapped in packaging made from 80% certified recycled plastic, utilizing a mass balance approach. Additionally, the ribbon handle for the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle, emphasizing a commitment to food and drink sustainability.
Previously, the company launched the Cadbury Easter Favourites Pouch, featuring outer packaging constructed from paper. Notably, Cadbury has removed 6.4 million plastic windows from its Easter egg range, showcasing significant progress in sustainable packaging initiatives.
With a focus on innovation in food and drink packaging, the 2026 lineup incorporates Amcor’s AmFiniti Recycled Content, which converts post-consumer plastic waste into new packaging materials. Through this collaboration, approximately 134 tonnes of post-consumer recycled plastic will be sourced for various Cadbury Easter products this year.
In alignment with current food and drink consumer trends, the new bags will feature a scannable QR code on the back, allowing customers to access detailed information about the product’s use of recycled materials and Mondelēz’s overarching sustainable packaging strategy.
Joanna Dias, UK&I Sustainability Lead at Mondelēz International, remarked: “Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK & Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range. Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK&I as we work towards the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.”
Janice Narainsamy, senior product development engineer at Amcor, added: “It’s fantastic to see our collaboration with Mondelēz International come to life with AmFiniti Recycled Content in iconic products like Cadbury Mini Eggs. Expanding recycled content into seasonal favorites such as the Easter range demonstrates what’s possible when innovation and partnership align. This milestone shows how we can integrate more circular packaging solutions at scale, while maintaining the performance and quality consumers expect.”