Steel for Packaging Europe has revealed its rebranding, transitioning from APEAL (The Association of European Producers of Steel for Packaging), signifying a significant milestone in the organization’s evolution.
This change is accompanied by a dynamic name and a fresh logo, capturing steel’s circularity and its ability to be recycled multiple times within a closed material loop.
Established in 1986, Steel for Packaging Europe represents the top five European producers of packaging steel: Acciaierie d’Italia A.S., ArcelorMittal, Tata Steel, thyssenkrupp Rasselstein, and U.S. Steel Košice.
Secretary General Steve Claus stated, “After consulting extensively with our stakeholders, we have embraced our new identity to better showcase steel’s material capabilities of being produced, reproduced, born, and reborn indefinitely.”
“Steel packaging offers a robust and versatile solution for securely packaging food and other goods, playing a crucial role in preserving products without refrigeration, extending shelf life for up to 5 years, and reducing waste. These qualities make it an ideal material for a circular economy.”
He added, “With 78.5% of steel packaging recycled in 2021, steel remains the most widely recycled sales packaging material in Europe, demonstrating its unique properties and the collaborative efforts of stakeholders across the value chain to maintain a closed material loop.”
As part of the rebranding, Steel for Packaging Europe has unveiled a new website, www.steelforpackagingeurope.eu
This platform serves as a dynamic hub, showcasing the circularity, design flexibility, and versatility of steel packaging. It also highlights recent industry innovations, such as the Chromium-free Passivation Alternative, and provides insights into the industry’s stance on various policy and environmental issues, along with the collective EU steel industry’s ambitious goal to achieve a carbon-neutral future by 2050.
Mr. Claus concluded, “As the European Union transitions towards a circular future, our revamped identity positions our industry as a proactive contributor to the establishment of a sustainable packaging landscape. Together, we are ready to shape the green economy of tomorrow.”
