Amcor Flexibles, located in Swansea, UK, has constructed a new production line dedicated to the creation of top-of-the-line shrink bags and films for the meat and cheese industry.
In response to the growing demand for sustainable practices and waste reduction from food producers, retailers, and consumers alike, Amcor’s newly developed shrink bags and films offer an innovative high barrier PVdC-free formulation. These thin materials not only maintain performance but also possess exceptional optical properties.
Within Europe, addressing the staggering estimated annual 88 million tonnes of food waste in the EU is imperative. This information comes from The EU Food Loss and Waste Prevention Hub.
Amcor’s range of PrimeSeal shrink bags and films effectively extends the shelf life of perishable products such as fresh meat. These products provide high-barrier protection against oxygen and moisture, thus ensuring the preservation of freshness and safety throughout the entire supply chain, including packing, transportation, retail, and home usage.
Amcor even offers an extra-robust version called PrimeSeal Crystal Shield, which enhances shelf-life for all types of meat and non-gassing cheese. This exceptional product protection prevents punctures and reduces leakage.
“Our state-of-the-art production line allows us to seamlessly transition towards more sustainable packaging,” stated Robert Kleinschmidt, vice president of the meat, fish & poultry business unit of Amcor. “With our latest shrink line, we are now capable of producing thinner, PVdC-free shrink bags and films. These not only maintain the same transparency and protective qualities as existing solutions but also surpass them in terms of performance and reduced plastic usage.”
Adding to the conversation, Rosalia Rosalinova, senior marketing manager, shared: “This recent investment broadens our existing PVdC-free packaging options for meat and cheese. Amcor uniquely combines packaging engineers, sustainability experts, and modern production capabilities. The investment in this new production line demonstrates our dedication to customers and our commitment to offering more sustainable packaging solutions for the meat and dairy industries.”
The new production line will introduce several products in Amcor’s PrimeSeal packaging range for meat, as well as the DairySeal packaging range for cheese. These include: Crystal Shield 75 shrink bag, Eco-Tite, Cook-Tite, Flow-Tite, and Form-Tite.

