Avantium N.V., a leader in sustainable chemistry, is partnering with Albert Heijn to enhance the sustainability of food and drink packaging. Through this collaboration, Avantium’s 100% plant-based and circular material PEF (polyethylene furanoate) is being utilized for various forms of packaging. Refresco, a global beverage solutions provider, is producing Albert Heijn’s new fruit juice bottle made out of PEF. This innovative approach marks the first introduction of PEF packaging in Albert Heijn stores, setting a new standard for sustainable packaging in the supermarket chain industry worldwide.
Avantium’s PEF is a 100% plant-based and fully recyclable polymer with a wide range of applications, including bottles, packaging, films, and textiles. In addition to its sustainable packaging benefits, Avantium’s PEF possesses superior barrier properties that extend the shelf life of beverages and food. Avantium’s commercial plant for PEF, currently under construction in Delfzijl, is expected to commence production in the second half of 2024. The production will be further scaled up in subsequent phases to meet the increasing global demand for sustainable and renewable material solutions through technology licensing.
Tom van Aken, CEO of Avantium, expressed his satisfaction with the partnership with Albert Heijn: “We are proud that Albert Heijn is the first supermarket chain to start using PEF for packaging. With Albert Heijn as a partner, Avantium can further scale up and expand the PEF value chain to meet the growing global demand for circular and renewable material solutions, aligning with the materials transition to ensure sustainable and innovative products are available on a commercial scale.”
Marit van Egmond, CEO of Albert Heijn, emphasized the company’s commitment to sustainability: “From the mission ‘Together we make eating better the easy choice. For everyone.’, Albert Heijn aims to pass on a liveable earth to future generations. To achieve this, sustainable packaging is a priority, and the use of PEF is a significant step in that direction.”
Alexander van Assouw, Managing Director Refresco Benelux, highlighted the importance of the collaboration: “Reducing, recycling, and making packaging more sustainable is a key aspect of our strategy. With PEF, we are able to offer an alternative sustainable packaging solution to our customers. We are pleased to be working together with Refresco, Avantium, and Albert Heijn to bring this new fruit juice bottle to the market.”
