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Vegan labeling campaign raises awareness of allergen risks

Vegan labeling campaign raises awareness of allergen risks allergen, Allergens, Food Ingredients, food safety, Health & Nutrition, Labelling, meat free, plant-based, risk, vegan Food and Beverage Business

The FSA has released new research showing that 62% of individuals with food allergies mistakenly believe that products labeled vegan are safe for consumption. This misconception poses a potential risk to those with allergies to milk, eggs, fish, crustaceans, or molluscs. The FSA’s ‘Vegan Food and Allergens Campaign’ aims to raise awareness about the importance of checking for precautionary allergen statements, such as ‘may contain,’ on vegan products to ensure safety.

In support of the campaign, three prominent UK allergen charities – Allergy UK, Anaphylaxis UK, and the Natasha Allergy Research Foundation – are advocating for increased awareness surrounding the potential risks associated with consuming vegan products without proper allergen checks. By highlighting the possibility of cross-contamination in vegan items, the campaign seeks to educate consumers about the differences between vegan and free-from products.

The FSA updated its food labeling technical guidance for businesses and industry, urging them to utilize Precautionary Allergen Labels alongside vegan labels where cross-contamination cannot be ruled out. The Vegan Society also stresses the importance of always checking allergen labeling on products, as a ‘vegan’ label does not guarantee that a product is ‘allergen-free.’

According to Claire Ogley, head of campaigns, policy, and research at the Vegan Society, products bearing the Vegan Trademark meet rigorous standards to avoid cross-contamination as much as possible. However, consumers with allergies must remain vigilant and check allergen labeling before consuming products labeled as ‘vegan.’ The FSA’s campaign aims to protect individuals with allergies and promote informed decision-making when choosing food products.

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