GEA UK has launched a new campaign called ‘GEA Exchange’ to assist customers in maximizing productivity while minimizing waste and energy usage. The program allows food processing and packaging companies to trade in their old machinery for newer, more efficient models. Not only does this increase production throughput and reduce downtime, but it also unlocks the advantages of Industry 4.0.
In addition to targeting existing GEA customers, the global technology specialist is also reaching out to users of competitor machinery who may be dissatisfied with reliability or productivity issues. GEA is known for its reliability and consistency, and as an example, they highlight their CrumbMaster machine. Under the GEA Exchange campaign, clients have the opportunity to upgrade to the brand new CrumbMaster Gen 2. This new model promises 90% less waste and giveaway, and a 20% capacity improvement compared to its predecessor.
Sam Cartwright, UK sales manager of GEA Food Solutions, views GEA Exchange as a top tier trade-in program that allows customers to benefit from GEA’s extensive experience and expertise in food solutions. Cartwright emphasizes that GEA machinery is highly regarded and encourages as many companies as possible to take advantage of its capabilities.
The list of machinery eligible for trade-in includes grinders, formers, pasters, fryers, mixers, blenders, bowl choppers, forming machines, multi-formers, coaters, and cookers, among others. GEA also demonstrates its commitment to sustainability and the environment by removing and disposing of old machinery.
Cartwright further explains, “Over 60 years in food processing, we have refined our engineering expertise by listening to our customers and understanding their market demands. This unparalleled trade-in program provides food businesses, regardless of the brand of their current machines, with the opportunity to exchange them for brand-new GEA technology that we know will enhance their productivity and sustainability.”
In conclusion, GEA’s ‘GEA Exchange’ campaign offers food processing and packaging companies the chance to upgrade their old machinery to modern, efficient equivalents. By participating in this program, businesses can increase productivity, reduce waste and energy usage, and benefit from GEA’s renowned expertise. With a wide range of machinery available for trade-in, GEA is committed to helping customers stay ahead of market demands and contribute to a more sustainable future.