Smash Foods has recently announced exciting developments following significant growth in the natural, no-added sugar jams sector. This initiative is geared towards strengthening its presence in the UK market.
The introduction of new packaging is designed to enhance shelf visibility, reinforcing Smash Foods’ unwavering commitment to ‘natural ingredients and innovation’ within the food manufacturing landscape.
In conjunction with the rebranding efforts, the company will also unveil two new flavors—Cherry Pomegranate and Raspberry—addressing the increasing consumer demand for diverse options.
These new flavors will complement the existing product range and are set to be available at Holland and Barrett, broadening access for health-conscious consumers.
Moreover, this investment in innovative design and product development coincides with the establishment of production within the UK.
Smash Foods asserts that this strategic move has enhanced supply chain efficiency and improved sustainability, thereby allowing a quicker response to local market demands.
This initiative has received support from Atlante, a prominent global sourcing partner. Bharat Sisodiya, UK head of new business at Atlante, commented: “It is a pleasure to work with great brands and great products like Smash Foods, and play a part in their success story of scaling internationally.”
“The delicious spread has gone from strength to strength, and the exciting new flavours and new look, together with localising production reflects the brand’s growth. We look forward to our continued partnership in the next phase of their ambitious journey and bringing this great product to more UK consumers.”
Anna Peck, co-founder of Smash Foods, added: “This is a huge milestone for us. The rebrand and new flavours reflect our mission to create delicious, nutritious spreads that consumers love.”
“Onshoring production is a game-changer, allowing us to better serve our growing UK audience. We’re very excited for what’s next for Smash Foods in the UK.”