Mei Mei Goods, the women-founded, B Corp-certified Asian condiment company established by former Google Head of Retail Renee St John and Michelin-starred chef Elizabeth Haigh, will enter 249 Waitrose locations across the UK on 9 November 2026. The agreement gives the founder-led business nationwide retail reach less than a year after launch.
The brand was created to bring vibrant, premium Asian flavours into everyday home cooking, inspired by the heritage of the acclaimed Mei Mei restaurant in Borough Market.
Combining restaurant-level culinary knowledge with strong commercial expertise, Mei Mei Goods produces chef-developed sauces that make Asian cooking more approachable while retaining depth of flavour. The range is organised around Elizabeth Haigh’s Three-Step Flavour System: Base, Heat and Topper. This format enables consumers to build layered, restaurant-style dishes with ease.
Waitrose will stock three products:
- Mei Mei Sweet Soy Sauce (210g) — RRP £3.00: a rich and adaptable Southeast Asian soy sauce suitable for marinades, dipping and finishing dishes.
- Mei Mei House Chilli Sriracha Sauce (165g) — RRP £3.00: an everyday chilli condiment designed for eggs, rice, chicken and a wide range of other foods.
- Mei Mei Hot Honey (215g) — RRP £4.00: a sweet-and-spicy finishing sauce for chicken, cheese, pizza and more. The product received a 2026 Great Taste Award.
Consumers can enjoy the sauces separately or combine them to build more complex flavours. To support the launch, Mei Mei Goods will provide recipe cards in store, alongside recipes through its digital channels. The products contain no artificial preservatives, colours or flavourings. The company also highlights responsible sourcing initiatives, including the use of upcycled avocado oil, while the full range is presented in glass packaging.
As food and beverage industry trends continue to favour convenience, quality and transparency, the launch also reflects wider food manufacturing trends and food processing technology focused on delivering premium products for everyday use. Its approach to food and drink sustainability, food and drink packaging and accessible preparation responds to evolving food and drink consumer trends, while its positioning creates opportunities across food and drink marketing and food and drink industry innovation. Retailers and suppliers must also remain attentive to changing food and drink regulations and emerging food distribution trends.
“This is a huge moment for Mei Mei Goods,” said Renee St John, co-founder and CEO of Mei Mei Goods. “In our first year, we have gone from launching a new brand to securing listings with some of the UK’s best-known retailers. To now be on shelves in 249 Waitrose stores is something our whole team is incredibly proud of.”
Laura Tudor, trading manager at Waitrose, adds: “We are always looking for ways to bring authentic, high-quality restaurant flavours to our food loving customers’ kitchens. The Mei Mei Goods range combines chef-crafted expertise with real versatility, making it effortless for home cooks to elevate everyday meals.”