Mane has made a significant advancement in the realm of natural sweeteners by securing an exclusive global license to manufacture and market Arzeda’s ViaLeaf Reb M. This development marks a critical transition in how high-performance sugar-reduction options are introduced to the industry.
With this enhanced collaboration, Mane now oversees the entire Reb M value chain, including production, formulation, and commercial distribution. This integration provides a streamlined approach for manufacturers looking for dependable, scalable, and cost-effective sugar-reduction solutions. This partnership, announced earlier this year, positions both Mane and Arzeda at the leading edge of innovation in sweetening agents.
ViaLeaf Reb M stands out as the first ingredient derived from AI-enhanced protein design to achieve commercial viability. Arzeda’s computational technology has revolutionised the economics associated with Reb M manufacturing, resulting in a steviol glycoside that offers a clean sweetness and neutral flavour, akin to sugar. By combining this innovative ingredient with Mane’s extensive production and flavour development expertise, manufacturers will have access to a Reb M option tailored for large-scale industrial use rather than limited applications.
Samantha Mane, CEO of the Mane Group, noted that this agreement exemplifies the firm’s dedication to providing “innovative, high-performance solutions” to its clients. With Mane managing production, flavor innovation, and application assistance, manufacturers can anticipate a steady supply of Reb M that delivers excellent taste and competitive cost-effectiveness — two aspects that have traditionally hindered large-scale natural sweetener adoption.
For manufacturers, this collaboration presents a scalable, dependable, and economically compelling path to achieving sugar reduction, particularly as global appetite for low-sugar offerings continues to rise. The integrated framework minimises formulation challenges, fosters clean-label initiatives, and empowers brands to reformulate across various categories with increased confidence in both supply and performance.
Arzeda’s CEO, Alexandre Zanghellini, remarked that Mane is “uniquely positioned to unlock the full potential of ViaLeaf Reb M,” highlighting that the fusion of AI-driven ingredient design and large-scale production will expedite the adoption of these solutions in the food and beverage landscape.
Through the combination of technological advancement and global manufacturing prowess, Mane and Arzeda are establishing a new standard for natural sweetening solutions, offering producers a more straightforward and economically sound route to creating sugar-reduced products without sacrificing flavour.