iSqueeze has partnered with the US beverage company Smoodi to provide UK retailers with a chance to offer consumers freshly prepared smoothies through innovative self-service technology. These smoothies are made from entirely natural ingredients, setting them apart from pre-packaged options that often use concentrates.
As the UK’s leading supplier of fresh juice machines, iSqueeze recognized a significant opportunity for businesses to serve freshly made smoothies ready in just 60 seconds, eliminating the need for blenders, fresh produce, ice, and the hassle of frequent cleaning.
Smoodi creates a unique in-store experience, enabling food-to-go businesses to differentiate themselves and attract repeat customers. This first-of-its-kind DIY smoothie station promotes healthier choices, featuring 100% real fruit juice without added sugars, ideal for customers on the move. Shoppers can easily grab or scan a 400ml cup, place it in the machine, and watch as it blends frozen fruit with cold water. This exciting summer launch includes flavors like Strawberry & Banana, Tropical, Green Matcha, Mango Lassi, Very Berry, and Choco Boost.
iSqueeze will supply the cups and straws, leaving retailers to determine optimal placement within their store, provided they have access to a freshwater line with a push-to-connect fitting. The company also offers prompt maintenance and support services to ensure the machines function smoothly.
The cutting-edge technology behind Smoodi’s proprietary smart blender is designed for precision and efficiency.
Elias Ebert, managing director of iSqueeze, states: “We identified a huge gap in the market for freshly made smoothies, ready in seconds, created by customers themselves using the latest self-service technology, a game-changer for retailers across the UK who want to improve the quality of food-to-go offerings. The state-of-the-art automated system means flavours are blended for customers with minimal waste and cleaning, cost-effective with reduced labor costs, compared with juice bars. This is the future of smoothies on-the-go, empowering healthy habits for consumers and a healthy profit for retailers.”