Seymour’s, a prominent producer of high-quality Irish shortbread, has implemented a new MIWE rack oven, sourced from European Process Plant Ltd (EPP), to replace an outdated and inefficient model. This upgrade will assist the bakery in meeting its increasing production demands, stemming from the continuous rise in popularity of its premium shortbread. The newly installed MIWE rack oven not only enhances capacity and consistency but also offers a more energy-efficient option, catering to its retail and catering partners throughout Ireland and beyond.
Rooted in West Cork, Seymour’s is a well-established Irish bakery renowned for its artisan shortbread, made with locally sourced ingredients, including notably creamy butter from local grass-fed cattle. This commitment to local sourcing helps differentiate their products and strengthens their Irish heritage. Since its inception in 2006, the family has developed the brand into a recognizable presence across Ireland, with its offerings now available globally through online retail.
Reflecting on the investment, Philip O’Connor, founder and managing director of Seymour’s, stated: “When we first contacted EPP, we had already reviewed MIWE ovens alongside other brands. The MIWE oven stood out as the best long-term investment for our business, one that is more energy efficient and will truly stand the test of time. We have been extremely pleased with EPP’s involvement, efficiency and professionalism. The installation ran smoothly and on schedule. EPP supported us throughout and worked seamlessly with the MIWE technicians onsite.”
Philip shared that Seymour’s started as a small kitchen venture, which rapidly evolved into a successful artisan bakery. Assistance from family members helped elevate those initial batches into products available at local markets and independent retailers. Over the years, Seymour’s has consistently grown, fostering strong partnerships with specialty retailers and delicatessens while prioritizing quality and organic development over swift expansion.
About five years ago, the bakery ventured into the foodservice sector with larger catering packs tailored for hospitality clients. This strategic pivot opened an important new market and aided in business growth following the challenges posed during the COVID period.
As demand typically ramps up after St. Patrick’s Day and continues through Easter and into the summer season, the investment in new production machinery, including the MIWE rack oven from EPP, ensures the bakery is well-prepared for its peak production period.
Rob Kerr, area sales manager at EPP, remarked: “We’re delighted Seymour’s is pleased with the latest addition to its equipment range. The MIWE rack oven is highly trusted within the industry, and we are confident it is the best and most reliable solution to meet their needs.”
EPP is a reliable supplier of MIWE ovens across the UK and Ireland, capable of assisting bakeries of various sizes in discovering the perfect solution for their production needs.