The launch of GNT’s first dedicated office in Shanghai marks a significant step in the localized growth of the Exberry brand, tailored to address the rising demand for natural color solutions within the Chinese food and beverage sector.
By establishing this permanent technical and sales center, GNT is effectively positioning itself to assist manufacturers in adapting to the rapid pace of China’s market, where swift market entry and technical responsiveness are crucial for success.
At the heart of this new facility is a cutting-edge application laboratory, enabling GNT’s local specialists to offer personalized, onsite technical assistance and formulation guidance to producers in China.
Exberry products, derived from edible fruits, vegetables, and plants through gentle physical processes, perfectly meet the needs for coloring food products. This approach empowers manufacturers to attain clean-label designations, appealing to contemporary Chinese consumers who prioritize transparency and natural ingredients.
The Shanghai office will enable GNT to deliver precise regulatory and technical support necessary for incorporating these vibrant colors into a wide range of applications while ensuring adherence to the latest national standards.
This expansion also highlights GNT’s dedication to its “Powering the Next Generation of Colour” initiative, which focuses on sustainability and innovation. With technical teams positioned locally, the company can match the pace of its customers, enabling quicker decision-making and more streamlined product development processes.
As the Chinese market progresses towards healthier, plant-based, and clean-label options, GNT’s localized presence acts as a vital link between European sustainable technologies and the specific operational requirements of the Chinese food processing industry.
Andreas Thiede, GNT Group’s general manager for the APAC region, commented: “China is a dynamic market, with strong momentum behind natural and clean-label food and beverage products. Customers here move fast – and they expect partners to be able to move with them. Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.”
Victor Foo, head of sales for China at GNT Group, remarked: “Our new application lab allows customers to visit us, collaborate face to face, and receive tailored training that supports their teams and applications. This helps us work faster together, strengthen relationships, and unlock new growth opportunities across China.”