Del Monte UK will introduce a seven-product branded fresh produce range in more than 400 Morrisons stores and through the retailer’s online channel from 2 November 2026. The launch comes as the brand prepares to mark 100 years in the British market.
The exclusive partnership strengthens Del Monte’s position in Morrisons’ branded whole-fruit category, building on the company’s established reputation among UK shoppers. The selection brings together familiar household favourites and less common varieties, including Passion Fruit, Giant Mandarins, Oranges, Royal Gala Apples, Blush Pears, Piel de Sapo Melon and Giant Mango.
With prices starting at £2.20, the range will be supported by a ‘3 for £5’ multi-buy offer, as well as dedicated promotional activity across Morrisons stores and digital channels. The launch also reflects wider food and beverage industry trends, including evolving food and drink consumer trends, food and drink marketing strategies, and growing interest in food and drink sustainability.
As food manufacturing trends, food processing technology and food distribution trends continue to influence the wider sector, retailers and suppliers are also responding to developments in food and drink packaging, food and drink regulations, and food and drink innovation.
Martin Selley, managing director of Del Monte UK Ltd., comments: “As we approach our 100th anniversary in Britain, it’s an exciting time to be introducing our new fresh produce range to Morrisons shoppers. For generations, Del Monte has been synonymous with quality fruit, and this launch is another step in bringing our expertise and passion for great-tasting produce to more consumers. From everyday favourites to more unusual varieties, we’re delighted to offer shoppers even more choice.”
Emma Spencer, senior buying manager at Morrison Supermarkets Ltd, adds: “We’re delighted to be expanding our fresh produce offering with Del Monte, a brand that has been recognised by British shoppers for generations. Through offering this exclusive range at great prices we’re looking forward to giving our customers even more reasons to shop at Morrisons.”