Food and Beverage Business

Danone increases production of plant-based beverages in France

Danone increases production of plant-based beverages in France Beverage, Danone, France, plant-based, production Food and Beverage Business

The recent opening of Danone’s upgraded plant in Villecomtal-sur-Arros, France, alongside French officials and company employees signifies a major milestone in the company’s strategic focus on plant-based foods and sustainability. The facility’s renovation, which took nearly two years and required a significant financial investment, now positions it as a leading European hub for producing oat-based drinks under the Alpro brand, reflecting Danone’s dedication to meeting consumer preferences.

The transformation of the Villecomtal-sur-Arros plant into a hub for oat-based drinks aligns with the growing demand for plant-based alternatives and environmentally conscious practices. By focusing on these factors, Danone showcases its commitment to industry trends and consumer expectations.

The site’s role as the kickoff point for the “Danone Champions Tour,” a major relay race involving many participants, underscores the company’s commitment to promoting a healthy and active lifestyle. Moreover, the plant’s significant daily beverage output, with the majority earmarked for export, solidifies its position as a key player in the European market for French plant-based products, further bolstering Danone’s global presence and dedication to sustainability and innovation.

With its central location in France, the plant efficiently serves diverse markets across Europe, reinforcing its status as a reference point for plant-based production. The capital investment and extensive transformation process underline Danone’s pledge to staying at the forefront of industry trends and contributing to a more sustainable and health-conscious future.

To support the site’s transformation, all employees received specialized training in plant processing techniques, emphasizing Danone’s commitment to developing new future-facing skills as the food industry evolves.

The inauguration of Villecomtal-sur-Arros emphasizes Danone’s strategic priority of diversification and future growth in France and other European countries. With this expansion, Danone now has two French and four European sites dedicated to plant-based beverages, with the well-known Alpro brand driving its growth.

Danone’s commitment to dietary diversity and innovation underscores its dedication to meeting French and European consumers’ demand for greater variety in their diets.

As France’s premier food company, Danone has seamlessly integrated into everyday life, offering diverse dairy and plant-based offerings, natural mineral waters, and specialized nutrition to bring health through food to a wide audience.

Overall, Danone’s continued investment in plant-based beverages reflects its commitment to industry trends and consumer expectations, solidifying its position as a leader in the sustainable and health-conscious future of the food industry.

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