Superplum has proudly launched its revolutionary mango packaging solution, aimed at significantly enhancing consumer trust, food safety, and traceability.
As of April 2025, Superplum has stepped into the spotlight with its innovative mango packaging solution, a move designed to elevate standards in food safety, bolster traceability, and enhance consumer confidence in the Indian mango market. This advanced packaging features individual mangoes securely sealed in tamper-proof pouches, each equipped with a scannable QR code. Supported by India’s most sophisticated supply chain, Superplum is committed to setting new benchmarks in farm-to-retail excellence.
The Indian mango market has been historically challenged by issues such as mis-selling, inaccurate sourcing information, and the unwelcome introduction of hazardous ripening agents like carbides. Superplum’s innovative approach addresses these pressing concerns directly.
Superplum’s extensive mango sourcing extends across eight states and encompasses eleven premium mango varieties. Through its digital supply chain, the company guarantees complete traceability and quality control from farm to retail. Each mango is ripened safely in state-of-the-art facilities, free from harmful chemicals, and packaged in a secure, pilfer-proof pouch. This ensures that the fruit reaches consumers in pristine, authentic condition.
By simply scanning the QR code on each pouch, customers can easily verify the mango’s origin, access pesticide test results, and confirm that they are savoring genuine Indian varieties—effectively eliminating any doubts linked to misidentification or misleading labeling. “The mango industry has been plagued by inconsistency and safety concerns for too long,” stated Manasvi Khandelia, Manager (Sales Planning) at Superplum. “Our cutting-edge packaging and supply chain expertise ensure that consumers get exactly what they pay for: safe, authentic, and delicious mangoes.”
The newly designed mango pouches are currently available in retail stores throughout Delhi and Bangalore. This launch represents a critical advancement in Superplum’s mission to redefine the fruit industry.