SimpliiGood by AlgaeCore Technologies Ltd. is an innovative start-up that specializes in utilizing spirulina as a plant-based alternative to meat. The company, known for its algae-based salmon, is now preparing to launch a new product – vegan schnitzel. This schnitzel is made up of 80% pure spirulina, infused with probiotic fibers to enhance its nutritional value.
Spirulina offers numerous benefits, both in terms of nutrition and taste. SimpliiGood aims to surpass traditional meat in terms of nutrition by leveraging the power of this ingredient.
One fascinating aspect of SimpliiGood’s meat substitutes is their ability to capture the elusive umami flavor. Umami, often referred to as “savoriness,” is one of the five basic flavors. SimpliiGood claims that their products come close to replicating this unique taste, bringing the vegan meat industry one step closer to achieving umami.
In addition to this achievement, SimpliiGood emphasizes that its spirulina can absorb various flavors, making it incredibly versatile and suitable for replacing different animal proteins, including salmon and chicken. Baruch Dach, CTO and founder of SimpliiGood, explains that spirulina has a neutral taste, allowing formulators to add whatever flavors they desire. For those seeking a more authentic chicken taste, a small amount of real chicken can even be incorporated into the product.
Beyond taste, SimpliiGood’s products offer a wide range of nutritional benefits. Their high protein content surpasses that of meat, with 100 grams of SimpliiGood spirulina microalgae providing the equivalent protein of 200 grams of real chicken. Dach highlights that each cut of their product contains 30% highly bioavailable protein, along with a rich natural composition of micronutrients, making it a potent alternative to animal protein with exceptional nutritional value.
Spirulina is also a rich source of vitamins, including iron, calcium, B vitamins, essential fatty acids, and antioxidants. This makes it not only a sustainable meat substitute but also a valuable supplement for consumers seeking additional nutrients.
While the market for spirulina primarily revolves around its dry, powdered form used in teas, smoothies, and juices, SimpliiGood offers something different – fresh spirulina. Flash-frozen to preserve its quality, SimpliiGood’s 100% raw spirulina replaces thickeners, stabilizers, binders, texturizers, and emulsifiers found in many meat substitute products.
SimpliiGood ensures the quality and sustainability of their spirulina by embracing vertical integration. The spirulina is grown and cultivated in greenhouse ponds in Israel, the company’s base. To strengthen their supply chain, SimpliiGood has recently partnered with plant nutrition company Haifa Group Ltd.
In summary, SimpliiGood stands out in the market by pioneering the use of spirulina as a powerful and sustainable meat alternative. By harnessing the neutral taste and remarkable nutritional value of spirulina, SimpliiGood aims to revolutionize the vegan meat industry and offer consumers a truly remarkable plant-based option.

