As retailers and brands look for new ways to strengthen margins, respond faster to consumer trends and differentiate their offerings, private label has evolved from a value-led alternative into a strategic growth driver across the FMCG industry. Bringing together manufacturers, retailers, distributors and brand owners, Private Label Middle East returns to Dubai World Trade Centre from 3-5 November 2026, connecting buyers with trusted manufacturing partners across a broad range of FMCG categories.
Hosted in Dubai, one of the world’s fastest-growing retail hubs, the event creates opportunities for sourcing of 100% customisable private label products across three key FMCG sectors: food, non-food and branding services. Product categories span condiments, sauces and seasonings; healthy, free-from and fortified products; pulses, grains and cereals; spreads, honey and jams; frozen foods; household care; skin care; sun care; baby care; hair care; laundry products and more.
The event also features essential branding and business support services, including food safety, certification and auditing, brand licensing, laboratory and testing, content agencies, logistics, handling and storage, category management, consultants and food technologists.
As businesses seek greater agility, cost efficiency and faster routes to market, access to reliable manufacturing partners has become increasingly important. Private Label Middle East enables companies to identify OEM and contract manufacturing partners, including suppliers offering flexible production capabilities, accelerate product development and build agile supply chains capable of responding to evolving consumer demand.
Co-located with ISM Middle East, Gulfood Manufacturing and GulfHost, Private Label Middle East forms part of one of the region’s most influential gatherings for the food and hospitality industries. Together, the events connect businesses across sourcing, manufacturing, retail and hospitality, creating new opportunities for collaboration and growth throughout the value chain.
Registration is now open for trade professionals. For more information, visit prime-expo.com.