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Kraft launches a dairy-free alternative to mac and cheese with their new NotMac&Cheese line

Kraft launches a dairy-free alternative to mac and cheese with their new NotMac&Cheese line alt proteins, Fruit, Kraft heinz, mac and cheese, Manufacturers, NotCo, nut ingredients, plant-based, precision fermentation, Proteins, snacks, vegetable Food and Beverage Business

Kraft Heinz, in collaboration with TheNotCompany, is expanding its portfolio of non-dairy products, aligning with the growing demand for plant-based food options. This move reflects the ongoing trend in the food and beverage industry towards offering alternatives to traditional food products, as consumers increasingly seek plant-based options.

The innovative partnership leverages TheNotCompany’s plant-based food technology to create non-dairy versions of Kraft Heinz’s popular products, such as mac & cheese. Lucho Lopez-May, CEO of The Kraft Heinz Not Company, stated, “The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits. NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft.” This collaboration aims to provide consumers with the familiar taste and comfort of Kraft mac & cheese without the use of dairy.

The plant-based food sector has remained resilient amid inflationary pressures, experiencing a 6.6% growth in dollar sales, reaching $8 billion in 2022. The Plant-Based Food Association’s data indicates a 3% decline in unit sales across plant-based, animal-based, and total food in 2021 due to inflation, but plant-based foods saw a 10% increase in average retail price, compared to a 15% increase in animal-based foods. This demonstrates the continued consumer interest in plant-based options, despite higher prices.

According to PBFA’s report, the growth in the plant-based food sector is driven by continued innovation and increasing distribution, meeting the evolving needs of consumers. The industry has seen significant household penetration and repeat rates, with 60% household penetration and an 80% repeat rate for plant-based food in 2022. This underscores consumers’ sustained preference for dairy-free and animal-free options, further driving the growth of this market.

Research conducted by EAT further supports the growth potential of the plant-based food sector, with 42% of consumers expressing interest in consuming more plant-based food over meat in the next 10 years. This trend is particularly evident among younger consumers, with 40% and 43% of Gen Z and Millennials, respectively, showing interest in trying plant-based diets.

As the food and beverage industry continues to evolve, it is clear that offering plant-based options and addressing consumer preferences for sustainable and innovative products is essential for businesses to remain competitive. This necessitates a focus on food and beverage industry trends, food manufacturing trends, food processing technology, food distribution trends, food and drink industry innovation, food and drink sustainability, food and drink regulations, food and drink packaging, food and drink marketing, and food and drink consumer trends. By actively engaging with these factors, companies can adapt to the changing landscape of the industry and meet the demands of today’s consumers.

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