Chocolate is a beloved confectionery product that is enjoyed worldwide. However, concerns about forced labor, deforestation, and unfair labor practices in the cocoa supply chain have brought attention to the sustainability of chocolate. Entrepreneurs Ahrum Pak and Dr Johnny Drain recognized this growing consumer concern and decided to create a cocoa-free alternative. They founded WNWN Food Labs to produce chocolate without cocoa and its problematic origins.
WNWN’s first product, a cocoa-free dark chocolate, was launched in 2020. It has been found to emit 80% less greenhouse gas than conventional chocolate. The production process is similar to that of conventional chocolate, but instead of cocoa, WNWN uses barley and carob. Barley is fermented and transformed into a chocolatey product using traditional fermentation techniques and modern food science. Carob, a legume fruit known for its chocolatey flavor, is grown organically in Spain and Italy.
The raw materials are mixed with shea butter and sugar during the processing stage. Shea butter, which simulates cocoa butter, is the fat of choice. The refining process aims to achieve particle sizes of 15-20 microns for optimal flavor release. The chocolate is then tempered for snap and meltability.
WNWN has also developed a cocoa-free “milk” chocolate made with carob, barley, oats, and tiger nuts. Tiger nuts are edible tubers that add a milky flavor to the chocolate. This milk chocolate is sweeter and creamier than the dark chocolate alternative, with notes of mocha, malt, and hazelnut.
WNWN’s chocolate is currently undergoing testing and will be launched as a chocolate bar later this year. The company aims to create awareness about the ethical and unsustainable practices in the conventional chocolate sector while offering a delicious and affordable alternative. The carbon footprint of the milk chocolate is also being measured to compare it to dairy- and cocoa-based milk chocolate emissions.
The marketing strategy for WNWN’s cocoa-free chocolate is still being developed. The company aims to appeal to conventional chocolate lovers, vegans, and eco-conscious consumers. It may choose to market the product as cocoa-free chocolate or highlight the sustainable and antioxidant-rich ingredients like carob and tiger nuts. QR codes could be used to educate consumers about the problems in the cocoa supply chain. Overall, WNWN wants consumers to appreciate the taste of their chocolate while also understanding its sustainability and ethical context.