The Merseyside-based company has entered into a $16 million (£12 million) agreement to acquire the American firm Nutrablend. This acquisition will enable Applied Nutrition to enhance its operations across North America, which includes the US manufacturing and warehousing capabilities of Nutrablend as part of the transaction.
Nutrablend’s facility, situated in New York, will equip Applied Nutrition with established design and R&D teams already in place. Additionally, this site will relieve production pressure on the company’s Knowsley facility, as all manufacturing for US sales is set to shift to Buffalo.
According to Applied Nutrition’s forecasts for FY27, the Buffalo operation is anticipated to add approximately $30 million in revenue. In a recent trading update, the company has revised its outlook for the current financial year, predicting revenues to reach around £148 million by July 31, 2026.
Furthermore, the company disclosed it has secured a licensing agreement with confectionery giant Mondelēz for the creation and production of branded sports nutrition items aimed at the US and Canadian markets. Initially, these products will be available in 2,200 Walmart locations and 1,300 GNC stores starting August 2026.
Thomas Ryder, CEO of Applied Nutrition, commented: “The acquisition of a US manufacturing site significantly strengthens our ability to support ongoing growth in the region and provides us with the ability to expand our North American offering, harnessing Nutrablend’s experienced management team.”
He added: “Importantly, it allows us to launch new products at the same pace as we do in the UK, improving our responsiveness to consumer and market demand and reinforcing a clear competitive advantage for Applied.”
Ryder further noted: “The partnership with Mondelēz International on the Sour Patch Kids & Swedish Fish brands brings two more globally recognised names into our portfolio. This agreement represents a significant endorsement of the Group’s capabilities, underlines the strength of our execution and shows our ability to deliver new, vibrant products to market through our NPD engine.”
He concluded: “Demand across our markets shows no sign of abating and we are well positioned to deliver on what consumers need for their health and wellness journey. As an agile but disciplined business, we’re confident that our delivery and expansion will continue to underpin the long-term outlook for our business.”