Germany’s Windel Group is strategically expanding its Belgian chocolates portfolio by acquiring The Chocolate Family (TCF).
While the financial terms of this transaction remain undisclosed, this acquisition marks a significant development in the premium chocolate sector.
Windel Group, a family-owned business, stated that this alliance will create a “one-stop shop for customers seeking Belgian premium chocolates” while “strengthening” its position in the international marketplace.
Fred Windel, CEO of the Windel Group, remarked: “With The Chocolate Family, we are expanding our portfolio and bringing together the best of the Belgian chocolate world under the roof of the Windel Group.”
Founded in 1972, TCF produces a diverse range of Belgian pralines, notably the Ickx and Pralibel brands.
Employing over 200 individuals across two sites in Belgium—Essen and Vichte—TCF also operates several shops in Germany and the Netherlands.
Windel Group noted that TCF supplies products globally to both retail outlets and major retail chains.
CEO Ellen Huurman and Sjaak Huurman, TCF’s head of sales, stated: “The Windel Group is the ideal partner for us. Their complementary product range and innovative strengths perfectly align with our vision.”
Both will continue to lead TCF, which will maintain its autonomy as part of the Windel Group.
TCF is set to collaborate with Kim’s Chocolates, another brand under the Windel Group umbrella.
Included in TCF’s setup are the Dragee and Rosenberg business units, both crucial for expanding market reach.
Dragee caters specifically to the Dutch market, supplying bakeries and specialty retailers with confectionery from Ickx and Pralibel.
Conversely, Rosenberg focuses on sourcing a variety of confectionery globally, including Italian nougat and Irish fudge. Additionally, Rosenberg markets an extensive range of products manufactured within TCF’s facilities, available under the Rosenberg label or as private-label options.
Combined, Windel Group and TCF will employ over 800 people with a collective turnover exceeding €250m ($289m).