Food and Beverage Business

Unilever and Perfect Day partner to create dairy-free ice cream

Unilever and Perfect Day partner to create dairy-free ice cream Unilever Food and Beverage Business

Unilever has teamed up with Perfect Day to launch a new lactose-free ice cream product under its Breyers brand. The product uses animal-free whey protein made through fermentation, replacing the traditional animal-based dairy proteins found in ice cream. This innovative ice cream will be available in a 48-ounce tub format starting from February in US retailers such as Kroger, Walmart, Target, and H-E-B. Additionally, the new product is not only lactose-free but also contains no cholesterol.

Lisa Vortsman, the chief marketing officer for Unilever’s ice cream business in North America, expressed excitement about the launch, saying, “The launch of Breyers Lactose-Free Chocolate with animal-free dairy is an exciting and innovative addition to Breyers’ growing better-for-you portfolio.”

In the food and beverage industry trends, Perfect Day has successfully formed partnerships with several food giants in the US in recent years, including Nestlé and Mars, to develop animal-free dairy products. The CEO of Perfect Day, TM Narayan, sees the partnership with Unilever as “a hallmark example of how our second decade is focused on driving growth through collaboration with leading companies that share our mission of a kinder, greener tomorrow.”

Furthermore, the precision fermentation company recently signaled its intention to focus more on B2B ingredient sales by handing off parts of its consumer business to The Urgent Company (TUC) in July 2023. This strategic move accentuates Perfect Day’s commitment to evolving consumer demands for the future of our planet.

For the food and drink business, this partnership represents a significant step forward in meeting the evolving consumer trends and preferences. By capitalizing on precision fermentation, Unilever and Perfect Day are pioneering the development of innovative dairy products that cater to the changing dietary needs of consumers.

Moreover, the increasing demand for alternative ice creams has prompted companies to offer frozen treats that meet the dietary needs and preferences of consumers while retaining the creamy taste and flavor they expect. As the food and drink industry continues to evolve, the collaboration between Unilever and Perfect Day demonstrates their commitment to staying ahead as leaders in the market.

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