The UK savoury snacks company, The Curators, has recently shifted its focus towards exploring opportunities to sell its products overseas. After acquiring local peer Cheesies a year ago, the company has postponed its M&A plans to concentrate on expanding its reach internationally. Co-founder Ed Hauck mentioned, “We are starting to work with an export expert to navigate the challenges of exporting meat products into Europe post-Brexit.”
In addition to their export strategy, The Curators has secured a deal with British Airways to supply snacks for in-flight catering, marking a significant milestone for the London-based company. With a goal of achieving £10m ($12.8m) in sales by 2025, The Curators saw an impressive 80% increase in revenue last year, driven by their innovative savoury snacking products.
Looking ahead, The Curators remains focused on enhancing its existing product range with new flavors, reflecting their commitment to continuous improvement as a challenger brand in the industry. Co-founder Max Rees emphasized the company’s alignment with the shift towards healthier eating habits and the rejection of sugar-based products. The Curators also benefits from the growth of GLP-1 weight loss drugs, which are driving a healthier approach to food consumption.
With investors like the venture arm of Yeo Valley, The Curators positions itself for potential M&A opportunities in the future while maintaining a strategic focus on organic growth. The company’s leadership remains open to exploring new partnerships but acknowledges the importance of consolidating their current operations before pursuing any significant acquisitions.
Despite their growing success and market presence, The Curators are not actively seeking M&A opportunities themselves. Co-founder Ed Hauck expressed a preference for building on their current momentum and would only consider a compelling opportunity if it were to arise. As the company continues to innovate and expand its presence, The Curators remains dedicated to leading the way in the savoury snacks sector.
By staying true to their mission of supercharging savoury snacking and embracing industry trends, The Curators are well-positioned to capitalize on emerging opportunities in the food and beverage market. With a strong focus on quality, innovation, and growth, the company is poised for continued success in the dynamic and competitive food and drink business landscape.
