The merger will bring together four prominent chocolate producers – Annabelle’s Candy, Pearson’s Candy, Seattle Gourmet Foods, and Edward Marc Brands – to create a competitive portfolio aimed at delivering an unparalleled confectionery experience and establishing industry leadership in the food and beverage sector.
As a result of the merger, Edward Marc Brands’ CEO Michael McGee will assume the role of chief executive for the enlarged company. The financial details of the transaction remain undisclosed.
Gordon C.C. Liao and Jacqueline Brooks, founders and managing partners of Promise Holdings, expressed their excitement about the merger, stating that it aligns seamlessly with their vision of a stronger, more innovative, and forward-thinking company.
“As Promise Confections embraces this transformative merger, we eagerly anticipate the infusion of Edward Marc Brands’ leadership, and we look forward to crafting a prosperous legacy together,” stated the chocolate producer.
The merger aims to ensure a seamless integration of expertise, service, and creative vision to drive enterprise success, with the executive leadership team from Edward Marc joining the leaders at Promise Confections.
Edward Marc Brands’ subsidiary, Edward Marc Chocolatier, is known for its Snappers and Almonds chocolate product lines, as well as its bakery and deli products.
Promise Holdings, a private investment firm, specializes in investing in and operating early and late-stage businesses in the consumer industry.
Pearson’s Candy Company, based in Minnesota, produces confectionery such as Salted Nut Roll, Mint Patties, Nut Goodie, and Bun.
Annabelle Candy Company, headquartered in Hayward, California, manufactures Abba-Zaba, Rocky Road, Big Hunk, U-No, and ‘Look!’
Seattle Gourmet Foods, located in Kent, Washington, produces Dilettante Chocolates and ‘Myntz!’