US energy drink company Nutrabolt has deepened its investment in Bloom Nutrition, a prominent player in the supplements and active nutrition sector.
Having first invested in Bloom Nutrition last year, Nutrabolt has now revealed a “significant new investment” in the California-based firm. This reinforces Nutrabolt’s commitment to emerging trends in the food and beverage industry.
Doss Cunningham, CEO of Nutrabolt, did not disclose the exact stake obtained in Bloom Nutrition. However, he confirmed that Nutrabolt has now invested over $200 million in the brand. In January of the previous year, Nutrabolt’s initial investment of $90 million secured approximately 20% of the functional drinks, creatine gummies, and whey protein supplier.
Recently, Bloom Nutrition expanded its product offerings with the introduction of Bloom Pop, a range of prebiotic sodas, and the launch of Bloom Sparkling Energy last year. Cunningham remarked, “With the breakout success of Bloom Pop and a record-breaking year for Bloom Sparkling Energy, the brand’s momentum presents a powerful step-change growth opportunity for Nutrabolt.”
Nutrabolt plans to maintain a close collaboration with Bloom Nutrition’s founders, Mari Llewellyn and Greg LaVecchia, ensuring that they continue to drive brand strategy and vision.
LaVecchia, the CEO of Bloom Nutrition, emphasized the value of their partnership, stating, “Nutrabolt has been a valuable partner – fully aligned in our mission and a genuine champion of our brand. With this expanded partnership, we’re excited to enter our next phase of growth and create something truly meaningful together.”
Based in Austin, Texas, Nutrabolt is a significant player in the functional beverage arena, owning recognized brands such as C4 and dietary supplement labels like Xtend and Cellucor.
Three years ago, Keurig Dr Pepper made headlines by investing $863 million in Nutrabolt for a 30% stake. This “strategic partnership” included a long-term sales agreement for Nutrabolt’s C4 energy drink brand.
In a recent announcement, Keurig Dr Pepper executed a deal to acquire Dutch coffee company JDE Peet’s for €15.7 billion ($18.36 billion) and plans to operate as two distinct companies. One of these entities will cater to the coffee market while Beverage Co. will position itself as a formidable contender in North America’s $300 billion refreshment beverage sector, showcasing $11 billion in annual sales.
By observing these developments, industry professionals can gain insights into evolving consumer trends in the food and drink business.