Noble Foods, a UK food producer, is strategically investing in an “added-value manufacturing site” in Leicestershire in order to introduce a new range of prepared egg products. The sum of the investment has not been disclosed. This new 10,000 square-metre facility will serve as a hub for the production of a variety of foods such as omelettes, egg bites, and frittatas.
This investment aims to expand the company’s consumer foods unit. Noble Foods stated that their new products will be tailored for retail, quick-service restaurants, and wholesale customers. The opening of the facility is anticipated to create 150 new jobs, signifying a positive economic impact.
Additionally, the facility is expected to have the capability for future expansion, thus providing opportunities for further job creation. The company is known for supplying fresh traditional shell eggs and their egg brands include the Happy Egg Co., Purely Organic, Big & Fresh, Freshlay Golden Yolk, and Heritage Breeds.
Will Cadbury, the added value business lead at Noble Foods, expressed his excitement about the investment, stating, “I’m excited that our new investment will help us in our ambition to create more egg-based foods, in different formats, so that more people can enjoy eggs throughout the day. We already know that eggs are one of the most versatile and nutritious foods, with the lowest carbon output of any animal protein.”
On the innovation front, David Parker was appointed as the commercial development chef in 2022 to support Noble’s “added-value venture.” Parker emphasized, “By combining food trends, along with category and marketing expertise with Noble Foods’ new investment, we are gearing up to launch exciting new meal and snack solutions for the UK consumer market.”
In terms of company history, Noble Foods used to own the potted dessert group brand Gü but sold it to private-equity firm Exponent in 2021.
This move by Noble Foods reflects the ongoing food and beverage industry trends, tapping into the growing demand for convenience and innovation in food products. With this investment, the company aims to capitalize on evolving food and drink consumer trends, positioning itself for growth and staying ahead in the competitive food and drink business landscape.
