Established in 2023 by Chris Williamson, the host of the Modern Wisdom podcast, along with fitness influencer and author James Smith, Luke Betts, and Shan Hanif, the company has successfully sold over 7.5 million cans to date.
Based in London, the brand is currently available in more than 10,000 retail locations worldwide, including grocery stores, specialty retailers, and fitness centers, with plans for further growth in both the United Kingdom and United States this year.
In its primary market, Neutonic is preparing to launch in 500 Sainsbury’s locations this month, as part of the retailer’s meal deal offerings, while also maintaining partnerships with Ocado, Morrisons Daily, Booths, and over 1,200 Motor Fuel Group forecourts. Additionally, Neutonic can be found in prominent gym chains such as Fitness First and Everlast.
In the United States, the brand’s products are present in General Nutrition Centers (GNC), The Vitamin Shoppe, and Central Market, with expectations for broader nationwide grocery distribution this summer. Plans are also underway to enter the Australian market in the upcoming months.
“This funding gives us the resources we need to expand Neutonic in both the UK and the US while also launching in Australia,” stated Smith. “We have witnessed strong momentum in retail, and this next phase is centered on scaling distribution, enhancing our team, and meeting the rising consumer demand.”
Neutonic is positioned within the growing nootropics and functional beverage sector, aiming to serve as an alternative to conventional energy drinks.
The recent funding round received support from Grenade founder Alan Barratt, as well as investors like athlete influencers Ollie Marchon and Ross Edgley in the UK, and entrepreneurs Dan Martell, Codie Sanchez, Nomit Shah, and Zach Ranen in the US. Gym King founder Jay Parker has also joined the team as a special advisor.
According to Neutonic, the capital raised will be allocated toward international retail growth, strategic recruitment, and ongoing product development.
Williamson remarked, “We’ve always believed there was a need for a product that aligns better with how people aim to perform today. Retail interest has been overwhelmingly positive, and this funding empowers us to push forward from a solid foundation.”