Anders Fredriksson, the current CEO of the Swedish coffee business Löfbergs, is transitioning to lead the local FMCG group Humble. His appointment marks a significant shift in leadership within the food and beverage industry.
Fredriksson has been at Löfbergs since 2021, overseeing the family-owned enterprise as it has expanded its international footprint. He will step into his new role at Humble this September, succeeding Noel Abdayem, the founder who served as interim CEO following Simon Petrén’s departure.
Abdayem will remain as acting head until Fredriksson officially joins, after which he plans to return to an operational role within Humble. “The strategic and structural work will continue as planned until Anders assumes his position, and I look forward to supporting Anders in his role,” Abdayem commented. He emphasized his ongoing involvement with Humble Group, both operationally and as a long-term shareholder.
Prior to Löfbergs, Fredriksson led Norrmejerier, a dairy cooperative, and SEKAB, a chemical company—both reputable Swedish organizations. Löfbergs, established in 1906, started exporting in 1993 and currently generates approximately 50% of its sales from international markets, including Norway, Denmark, Finland, the Baltic states, and the UK, with further investments in Poland.
In 2024, Löfbergs reported a turnover of SKr 2.77 billion ($294.3 million) and an operating result of SKr 104 million, employing 316 individuals. Humble itself encompasses around 40 businesses in the food, nutrition, and personal care sectors, employing about 1,200 staff. Its portfolio includes popular brands in confectionery, such as Pandy and Wellibites, as well as offerings in sports nutrition and supplements.
Fredriksson stated, “Humble Group has built a unique platform by bringing together strong entrepreneurs, companies, and brands in attractive consumer categories. I am looking forward to taking the next steps in company development together with the organization, where we will simplify structures, strengthen operational performance, and fully realize the potential of the group’s scale and entrepreneurial strength.”
In 2025, Humble’s net sales experienced an organic growth of 7%, reaching SKr 8.1 billion, although EBIT saw a decline of 31% to SKr 249 million, and net profit fell to SKr 16 million from SKR 109 million in 2024. The company also launched an “efficiency program” aimed at saving approximately SKr 80 million annually, reflecting ongoing adjustments to market conditions and consumer trends in the food and drink business.
As the food and drink industry witnesses evolving consumer preferences, Fredriksson’s leadership is pivotal for Humble’s growth strategy. The transition promises to address critical areas such as operational efficiency and innovation, ensuring the company remains competitive amid shifting food and beverage industry trends.
In summary, with Fredriksson at the helm, Humble Group aims to enhance its market position while continuing to adapt to the latest food and drink consumer trends, ultimately solidifying its status as a key player in the industry.