Hunter & Gather, a UK-based condiments and supplements manufacturer focusing on healthier options, is set to expand into the US market. The London company, founded in 2017, offers a range of gluten-free products, including avocado oil mayonnaise, unsweetened ketchup, and collagen peptides. Emphasizing the use of sustainable ingredients and no seed oils or refined sugar, the company is positioning itself as a ‘real food’ business.
Having already amassed a substantial customer base in the UK, where they ship to over 150,000 households via their website and Amazon, Hunter & Gather is now turning its attention to US consumers. The company’s co-founder, Amy Moring, has expressed their aim to target a revenue of £6.5m ($8.2m) to £7m this year, with a trial launch on Amazon in the US, as well as shipping to Europe.
Despite its success in the UK, Hunter & Gather is focused on concentrating on the direct-to-consumer channel in the US for now. Moring stated that “Our revenue from D2C just continues to outperform – 80% of our business is e-commerce” and added that entering the US market might require local production operations.
The company, being on the brink of profitability, is attracting investors and recently secured funding of £1.4m. Moring expressed her confidence in the growth potential of the business, especially as health-focused trends continue to rise, driven in part by the increasing use of GLP-1 weight-loss drugs. However, she also stressed the importance of not limiting the brand to a specific diet, such as keto.
Hunter & Gather is also looking into expanding its product line, with the potential launch of collagen bars and recent introduction of a collagen creamer. Additionally, the company is backed by a family office and several individuals, following its funding round to support its growth trajectory.