German confectionery major Katjes has announced its acquisition of a 50% share in local peer Schoko Winterscheidt, also known as Jokolade. This strategic move allows Katjes to further expand its position in the chocolate sector and ensure a delightful presence on the chocolate shelf. The financial details of the deal have not been disclosed.
Jokolade, previously solely owned by German television host, producer, and actor Joko Winterscheidt, is based near Munich. With Joko Winterscheidt playing a central role, Katjes aims to bring excitement and innovation to the growing segment of confectionery, namely the chocolate market.
Jokolade sets itself apart by utilizing Fairtrade ingredients, promoting its mission to achieve 100% slave-free chocolate. Their portfolio consists of five types of delicious chocolate bars. Through a cooperative partnership with major chocolate supplier Barry Callebaut, Jokolade participates in Tony’s Chocolonely Open Chain initiative, ensuring traceability of cocoa beans and supporting cocoa farmers with fair prices.
Winterscheidt expresses his pleasure in welcoming Katjes as a partner at Jokolade, emphasizing the company’s dedication to fun and responsibility. Jokolade’s products are available in various German retailers such as Rewe, Müller, Rossmann, Budni, Famila, Billa Plus, and through their own website.
Katjesgreenfood, the venture capital arm of Katjes Group, also made strategic investments in other food and beverage companies. In May, they acquired a 10% stake in German muesli supplier Mymuesli, and in 2022, they purchased Italian panettone and pandoro manufacturer Paluani.