Food and Beverage Business

DayDayCook’s Presence in US Grows with Yai’s Thai Partnership

DayDayCook's Presence in US Grows with Yai's Thai Partnership Shelf-stable Food and Beverage Business

DayDayCook, a Hong Kong-founded food business, has acquired US-based Thai cuisine specialist Yai’s Thai. The move signals a significant expansion of DayDayCook’s presence in the US market.

Both companies produce Asian flavoured ready-to-cook meals and have leveraged e-commerce to build their businesses, bolstered by a strong online presence. Yai’s Thai, based in Colorado and founded by Leland Copenhagen and his wife Sarah Hughes Copenhagen, has also established a retail presence through approximately 4,500 grocery outlets, including prominent chains such as Whole Foods Market, Sprouts, and Kroger.

The undisclosed acquisition deal will allow DayDayCook to broaden its reach into key food retailers in the US, as well as raising awareness among US consumers of its products and offerings. Noma Chu, the founder of DayDayCook, expressed excitement about the acquisition, emphasizing the potential for new product innovations to reach more consumers in the US.

Leland Copenhagen, co-founder of Yai’s Thai, shared his optimism about the partnership, highlighting the alignment of mission and values between the two companies, as well as the aspiration to achieve long-term brand goals with DayDayCook.

Yai’s Thai, which anticipates revenues of $8m-$10m for 2023, has become the target of DayDayCook, a company that positions itself as a “leading content-driven consumer brand” in the food and beverage industry, offering a variety of ready-to-heat, ready-to-cook, and ready-to-eat products. With brand recognition built through culinary and lifestyle content across major social media and e-commerce platforms, DayDayCook is noted for its whopping 60m active viewers in China and 3.5m paying customers there.

This acquisition is a strategic play for both companies to capitalize on food and drink business opportunities and food and beverage industry trends. It also underscores the growing influence of food and drink consumer trends in the global marketplace and the importance of expanding market presence in the US.

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